I've been in the seat.

Heinz Marketing

Senior Marketing Consultant

Embedded at Honeycomb.io

2026 — Present

Fractional marketing operations for a high-growth B2B SaaS team — covering the internal MOps lead end to end. This is the engagement model I now offer directly.

• Own HubSpot and Salesforce campaign operations across field events, conferences, webinars and gated content — with enforced naming, UTM governance, campaign hierarchies and member-status logic.
• Run post-event lead processing end to end: scanner and Typeform consolidation, SFDC cross-referencing, Apollo enrichment, and hot-lead handoff under a 48-hour SDR SLA.
• Built executive KPI dashboards and SQL-based pipeline analysis that turn funnel data into decisions.
• Execute virtual event operations in Goldcast — registration, attendance, on-demand, and MEL/MQL routing.

Emerald

VP, Marketing + Product — Content Division

2022 — 2025

Owned marketing operations, product and P&L across 20+ B2B media and event brands, running a $1M+ budget and a team of 15+.

• Directed the martech stack across HubSpot, Marketo, Salesforce, Jasper and Zapier — enabling intelligent routing, segmentation, personalization and lifecycle automation.
• Deployed full-funnel audience growth and re-engagement across 20k+ dormant records, rebuilding list health and subscriber retention.
• Delivered reporting monthly to business units and quarterly to executive leadership.
• Launched new content franchises — Retail Trendcaster, Holiday ThinkTank, B2BMX Summer Camp — as measurable demand programs, continuously A/B tested.

Emerald

VP of Marketing

2019 — 2022

Led marketing strategy and operations for 15+ B2B event brands reaching 300k+ professionals a year, and drove the G3 Communications post-acquisition integration.

• Managed a $1M+ budget to record ROAS, generating $25M+ in attributed pipeline in FY2022.
• Formalized data-driven KPIs, attribution and executive dashboards across every campaign channel.
• Led post-acquisition integration of G3 Communications — aligning platforms, processes and performance metrics across marketing, sales and digital operations.
• Launched and scaled 10+ digital properties contributing $15M+ in annual revenue.

G3 Communications

Marketing Coordinator → Director of Marketing

2008 — 2019

Grew from coordinator to company-wide marketing lead, owning the entire martech function through the 2019 acquisition by Emerald.

• Owned all MarTech operations — evaluated, implemented and optimized email automation, CRM, analytics, webinar delivery, content syndication and lead scoring.
• Built and scaled full-funnel demand generation and ABM programs for 100+ B2B clients across tech, retail and services.
• Directed brand, audience and campaign strategy across Retail TouchPoints, Demand Gen Report and Content4Demand.

Devenio Media

Co-Founder

2025 — Present

Boutique studio producing event content — video, photography and podcasts — for B2B conferences, media brands and sponsors.

• Direct on-site production and post-event workflows that turn live events into assets for web, email and social.
• Built the studio's own marketing-ops infrastructure — CRM, lead capture, segmentation and nurture — with AI-enabled tooling.
• Designed and shipped an AI-powered content-intelligence iOS app (SwiftUI + React) from concept to MVP.